//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
75
Business-to-business marketing
75
Business-to-Business-Marketing
18
Lieferantenmanagement
14
Salespeople
14
Supplier relationship management
14
Verkaufspersonal
14
Deutschland
13
Germany
13
Beziehungsmarketing
11
Relationship marketing
11
business-to-business marketing
10
Selling
9
Verkauf
9
Bundling strategy
7
Innovation
7
Leistungsbündel
7
Market segmentation
7
Marktsegmentierung
7
Theorie
7
Theory
7
Customer value
6
Kundenwert
6
Marketing management
6
Marketingmanagement
6
Portfolio selection
5
Portfolio-Management
5
Customer integration
4
Firm performance
4
Kundenbindung
4
Kundenintegration
4
Online-Marketing
4
Preismanagement
4
Pricing strategy
4
USA
4
United States
4
Unternehmenserfolg
4
Brand management
3
Business model
3
Business network
3
more ...
less ...
Online availability
All
Undetermined
28
Free
2
Type of publication
All
Article
51
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Hochschulschrift
26
Thesis
13
Case study
9
Fallstudie
9
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
more ...
less ...
Language
All
German
40
English
37
Author
All
Grewal, Rajdeep
6
Homburg, Christian
6
Bolton, Ruth N.
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Adamson, Brent
3
Ahearne, Michael
2
Asghari, Reza
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Dixon, Matthew
2
Fritz, Wolfgang
2
Gunkel, Gero Peter
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Klarmann, Martin
2
Lam, Son K.
2
Lüders, Maximilian
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Steenburgh, Thomas J.
2
Toman, Nicholas
2
Alavi, Sascha
1
Anderson, Erin
1
Anderson, James C.
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Avery, Jill
1
Bertini, Marco
1
Bird, Anna
1
Boha, Julian
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Braun, Gesine
1
Brecht, Leo
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
Technische Universität Braunschweig
2
Springer Gabler <Firma>
1
Technische Universität Hamburg
1
Published in...
All
Edition Wissenschaft Apprimus
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Research
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10014286037
Saved in:
3
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
4
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
5
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
6
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
Saved in:
7
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
8
The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics
Rhein, Friederike Esther
-
2021
Persistent link: https://www.econbiz.de/10012299528
Saved in:
9
Betriebswirtschaftliche Perspektiven des 3D-Drucks : eine qualitative Studie zur Kundenorientierung im B2B-Sektor
Gunkel, Gero Peter
-
2020
Persistent link: https://www.econbiz.de/10012130920
Saved in:
10
Co-creation of high-tech products in the B2B domain
Grafmüller, Leontin
-
2020
Persistent link: https://www.econbiz.de/10012119170
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->