Betriebswirtschaftliche Perspektiven des 3D-Drucks : eine qualitative Studie zur Kundenorientierung im B2B-Sektor
Gero P. Gunkel
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Gunkel, Gero Peter |
| Other Persons: | Fritz, Wolfgang (degree supervisor) ; Asghari, Reza (degree supervisor) |
| Institutions: | Technische Universität Braunschweig (degree granting) ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Additive Fertigung | Additive manufacturing | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Deutschland | Germany | 3D-Druck | Fertigungstechnik | Business-to-Business-Marketing | Kundenmanagement | Digitale Revolution | 2016-2017 |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 270 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Technische Universität Carolo-Wilhelmina zu Braunschweig, 2019 |
| Notes: | Literaturverzeichnis: Seite 229-264 |
| ISBN: | 978-3-658-28544-9 ; 3-658-28544-3 ; 978-3-658-28545-6 |
| Other identifiers: | 10.1007/978-3-658-28545-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130920