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~isPartOf:"Edition Wissenschaft Apprimus"
~subject:"Marketingmanagement"
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Search: subject_exact:"Resource dependency approach"
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Resource dependence approach
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Ressourcenabhängigkeits-Ansatz
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Marketing management
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Welt
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World
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Contingency theory
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Germany
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Macht
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Lackhoff, Fritz
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Marx-Voß, Corina
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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RWTH Aachen
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Edition Wissenschaft Apprimus
Journal of the Academy of Marketing Science
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Journal of strategic marketing
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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Strategic and international management series
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ECONIS (ZBW)
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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The influence of marketing executives in top management teams : a cross-cultural evaluation of social capital and personality
Lackhoff, Fritz
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2013
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1. ed.
Persistent link: https://www.econbiz.de/10013447012
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