//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Edition transcript"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumgüterindustrie"
~subject:"Konsumgütermarketing"
~subject:"Marketingstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumgüterindustrie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumgüterindustrie
Konsumgütermarketing
Marketingstrategie
Consumer goods industry
16
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Marketing cooperation
6
Marketingkooperation
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Nachhaltige Entwicklung
5
Sustainable development
5
Nonprofit organization
4
Nonprofit-Organisation
4
Social change
4
Sozialer Wandel
4
Brand extension
3
Business model
3
Consumer society
3
Geschäftsmodell
3
Konsumgesellschaft
3
Lebensstil
3
Lifestyle
3
Markenimage
3
Markentransfer
3
Marketing management
3
Marketingmanagement
3
Brand image
2
Cultural economics
2
Geschmack <Ästhetik>
2
Kulturwirtschaft
2
Kulturökonomik
2
Milieu
2
Nichtregierungsorganisation
2
Non-governmental organization
2
Post-industrial society
2
Postindustrielle Gesellschaft
2
Soziologie
2
Verbraucherverhalten
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
1
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
Language
All
English
14
German
2
Author
All
Mohr, Ernst
3
Mizera, Sue
2
Apéria, Tony
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Baghi, Ilaria
1
Bündgen, Karolin
1
Claren, Saskia
1
Forsythe, Sandra
1
Frank, Sarah
1
Gabrielli, Veronica
1
Giovanis, Apostolos N.
1
Hesse, Andreas
1
Hicks, Cheryl D.
1
Huber, Frank
1
Kwon, Wi-suk
1
Lenzen, Johann Michael
1
Meyer, Frederik
1
Myers, Beth
1
Pitt, Leyland F.
1
Reeves, Martha
1
Reyneke, Mignon
1
Rubio Benito, Natalia
1
Sorokáčová, Alexandra
1
Thompson, Marjorie Ellis
1
Thorne, Lesly
1
Weihrauch, Andrea
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
Edition transcript
The journal of brand management : an international journal
Ifo Schnelldienst
27
ifo Dresden berichtet
20
Akzente
17
Europäische Hochschulschriften / 5
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
13
Journal of advertising research
9
Harvard-Business-Manager : das Wissen der Besten
7
Direct store delivery : concepts, applications and instruments
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Longer lasting products : alternatives to the throwaway society
5
Marketing : ZFP ; journal of research and management
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriften zu Marketing und Management
5
Springer eBook Collection / Business and Economics
5
Case studies on MNCs in India
4
Discussion paper / Centre for Economic Policy Research
4
Gabler-Edition Wissenschaft
4
Handelsforschung
4
Reihe: Planung, Organisation und Unternehmungsführung
4
Schriftenreihe Unternehmensführung und Marketing
4
Springer eBook Collection
4
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Trademarks, brands, and competitiveness
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Arbeitspapier
3
Betriebswirtschaftslehre für Technologie und Innovation
3
DIW Discussion Papers
3
Discussion papers / Deutsches Institut für Wirtschaftsforschung
3
European management journal
3
Harvard business review : HBR
3
International journal of innovation management
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of economics & management strategy : JEMS
3
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst
-
2020
Konsumgüterindustrie
und bahnt damit der Soziologie, den Kulturwissenschaften sowie der Semiotik und Ökonomik einen gemeinsamen Zugang zu …
Persistent link: https://www.econbiz.de/10012423323
Saved in:
2
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
3
The production of consumer society : cultural-economic principles of distinction
Mohr, Ernst
-
2021
Persistent link: https://www.econbiz.de/10012414666
Saved in:
4
Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst
-
2020
Persistent link: https://www.econbiz.de/10012028091
Saved in:
5
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
6
Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
Saved in:
7
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
Saved in:
8
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
9
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
10
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->