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~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"International journal of technology management : IJTM"
~person:"Gassmann, Oliver"
~subject:"Emerging economies"
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Edward Elgar E-Book Archive
International journal of technology management : IJTM
Research technology management : RTM
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Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas
;
Winterhalter, Stephan
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
83
(
2020
)
1/3
,
pp. 55-77
Persistent link: https://www.econbiz.de/10012286809
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco
;
Widenmayer, Bastian
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
64
(
2014
)
2/4
,
pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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