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~isPartOf:"Effects of globalization on the firm"
~subject:"Cultural identity"
~subject:"Globalisierung"
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Cultural identity
Globalisierung
International marketing
8
Internationales Marketing
8
Globalization
5
Multinationales Unternehmen
3
Transnational corporation
3
International market entry
2
Internationaler Markteintritt
2
Standardisierung
2
Standardization
2
Strategic management
2
Strategisches Management
2
Ausländische Tochtergesellschaft
1
Confectionery industry
1
Definition
1
Europa
1
Europe
1
Foreign subsidiary
1
Hausgeräteindustrie
1
Home appliance industry
1
International competition
1
Internationaler Wettbewerb
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Product differentiation
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Produktdifferenzierung
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Süßwarenindustrie
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Welt
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English
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Baden-Fuller, Charles
1
Coundouriotis, George A.
1
Douglas, Susan P.
1
Levitt, Theodore
1
Stopford, John M.
1
Svensson, Göran
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Wind, Yoram
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Yip, George S.
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Effects of globalization on the firm
International marketing review
32
Journal of global marketing
28
Journal of international marketing
27
Journal of business research : JBR
26
SpringerLink / Bücher
13
Journal of international consumer marketing
12
Handbook of research on international advertising
8
Journal of international entrepreneurship
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Best practices in international marketing
4
Cross-cultural and critical perspectives on brands
4
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International business review : the official journal of the European International Business Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing ; Vol. 1
4
International marketing ; Vol. 2
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
The global market : developing a strategy to manage across borders
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Handbook on cross-cultural marketing
3
International business and economics research journal
3
International journal of emerging markets
3
International journal of management and economics
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
5
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1
The globalization of markets
Levitt, Theodore
-
2007
Persistent link: https://www.econbiz.de/10003555019
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2
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
Saved in:
3
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
4
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
Saved in:
5
Beyond global marketing and the globalization of marketing activities
Svensson, Göran
-
2007
Persistent link: https://www.econbiz.de/10003555371
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