Beyond global marketing and the globalization of marketing activities
Year of publication: |
2007
|
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Authors: | Svensson, Göran |
Published in: |
Effects of globalization on the firm. - Los Angeles [u.a] : SAGE. - 2007, p. 339-353
|
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Definition |
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