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~isPartOf:"Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation"
~person:"Ko, Eunju"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Thaichon, Park"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Beschwerdemanagement
1
Complaint management
1
Customer value
1
Dienstleistungsqualität
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
ICT industry
1
IKT-Sektor
1
Kundenwert
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
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Measurement
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Messung
1
Service quality
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Supplier relationship management
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German
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Ko, Eunju
Kumar, V.
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Thaichon, Park
Helmke, Stefan
4
Uebel, Matthias
3
Dangelmaier, Wilhelm
2
Wicher, Hans
2
Bach, Volker
1
Bernecker, Michael
1
Birker, Benjamin
1
Brinker, Dörte
1
Busch, Axel
1
Dümichen, Andrea
1
Felser, Winfried
1
Frischkorn, Rainer
1
Grebe, Marcus
1
Helmke, Jan
1
Hippner, Hajo
1
Hüttl, Florian
1
Jereb, Klaus W.
1
Kirchner, Jens
1
Langemann, Timo
1
Mennicken, Catherine Suzanne
1
Papenhoff, Heike
1
Rese, Mario
1
Schmid, Roland
1
Schmitt, Christina
1
Sexauer, Hagen J.
1
Stoffels, Mario
1
Wellner, Marc
1
Wessoly, Helge
1
Wilde, Klaus D.
1
Wilke, Annika
1
Wunsch, Tobias
1
Österle, Hubert
1
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
Journal of business research : JBR
23
Journal of marketing
23
Journal of the Academy of Marketing Science
18
Journal of retailing and consumer services
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing research : JMR
10
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international marketing
8
Legends in marketing
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
5
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of strategic marketing
3
Review of marketing research
3
Services marketing quarterly
3
SpringerLink / Bücher
3
Transforming relationship marketing : strategies and business models in the digital age
3
AMS review : official publication of the Academy of Marketing Science
2
Customer engagement marketing
2
Developing digital marketing : relationship perspectives
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
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ECONIS (ZBW)
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Qualitäts- und Zufriedenheitsmessung als CRM-Basis
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 25-56)
.
2008
Persistent link: https://www.econbiz.de/10003749389
Saved in:
2
Grundzüge des Beschwerdemanagement
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 103-117)
.
2008
Persistent link: https://www.econbiz.de/10003749441
Saved in:
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