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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Schriftenreihe Marketing Management"
~isPartOf:"Theorie und Forschung"
~isPartOf:"Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern"
~person:"Anning-Dorson, Thomas"
~person:"Cassidy, Tracy Diane"
~person:"Helmke, Stefan"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Absatzweg"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Theorie"
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Absatzweg
Beziehungsmarketing
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Green clothing
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Konsumentenverhalten
Marketing
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Relationship marketing
14
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8
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8
Marketingmanagement
8
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6
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6
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Anning-Dorson, Thomas
Cassidy, Tracy Diane
Helmke, Stefan
Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Uebel, Matthias
11
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Baier, Daniel
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Kim, Jieun
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Phau, Ian
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Kim, HaeJung
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Kim, Jiyoung
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Lee, Yuri
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of fashion marketing and management
Schriftenreihe Marketing Management
Theorie und Forschung
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
Schriftenreihe Marketing, Management
29
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Theorie und Forschung / Wirtschaftswissenschaften
11
Jahrbuch der Absatz- und Verbrauchsforschung
7
Review of marketing research
7
SAGE library in marketing
7
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
6
SpringerLink / Bücher
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management Know-how
3
Psychology & marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Heidelberger Fachbücher für Praxis und Studium
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Legends in marketing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
New business line / Marketing
2
Palgrave studies of marketing in emerging economies
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing-Management
2
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
3
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
4
Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Schuchardt, Janine
-
2006
Persistent link: https://www.econbiz.de/10014006003
Saved in:
5
Grundlagen und Ziele des CRM-Ansatzes
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 3-20)
.
2017
Persistent link: https://www.econbiz.de/10011599089
Saved in:
6
Einführung von CRM im Unternehmen
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 195-205)
.
2017
Persistent link: https://www.econbiz.de/10011599195
Saved in:
7
Change Management in der Praxis zur Einführung von CRM
Helmke, Stefan
;
Brinker-Helmke, Dörte
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-218)
.
2017
Persistent link: https://www.econbiz.de/10011599197
Saved in:
8
Systematische Kosten- und Nutzenbewertung für CRM-Systeme
Uebel, Matthias
;
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 229-242)
.
2017
Persistent link: https://www.econbiz.de/10011599199
Saved in:
9
Forcierung von CRM durch spielerische Weiterbildung
Wunsch, Tobias
;
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 335-341)
.
2017
Persistent link: https://www.econbiz.de/10011599216
Saved in:
10
Erfolgreiche Einführung von CRM
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10014546738
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