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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beschwerdemanagement"
~subject:"Social web"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Beziehungsmarketing
704
Relationship marketing
704
Consumer behaviour
492
Konsumentenverhalten
492
Customer satisfaction
269
Kundenzufriedenheit
269
Dienstleistungsqualität
189
Service quality
189
Einzelhandel
179
Retail trade
179
Brand management
114
Markenführung
114
Online retailing
91
Online-Handel
91
Brand image
82
Markenimage
82
Social Web
76
Customer integration
72
Kundenintegration
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Confidence
62
Internet marketing
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Online-Marketing
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Vertrauen
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Brand
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Markenartikel
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Customer experience
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Viral marketing
48
Virales Marketing
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E-commerce
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Electronic Commerce
47
Emotion
44
Customer loyalty
41
Customer service
39
Kundenservice
38
Customer value
37
Brand loyalty
36
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36
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Rana, Nripendra P.
4
Alalwan, Ali Abdallah
2
Algharabat, Raed
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Birker, Benjamin
2
Buttle, Francis A.
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Carlson, Jamie
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Casper Ferm, Lars-Erik
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Dessart, Laurence
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Han, Xiaoyun
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Harun, Ahasan
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Hua, Lian-Lian
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Jung, Na Young
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Kumar, Jitender
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Kumar, Vikas
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Liébana-Cabanillas, Francisco
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Martinez, Luisa M.
2
Pacheco, Natália Araújo
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Rokonuzzaman, Md
2
Thaichon, Park
2
Voola, Ranjit
2
Abbes, Intissar
1
Adam, Nawal Abdalla
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Agag, Gomaa
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Agrawal, Shiv Ratan
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Aguilar-Illescas, Rocío
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Ahmadi, Sadra
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Alizadeh, Hamid
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Alzaidi, Maram Saeed
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Amerioun, Motahare
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Anaya-Sánchez, Rafael
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Andreassen, Tor W.
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Ang, Lawrence
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Annamalai, Balamurugan
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Arizal N
1
Ashfaq, Muhammad
1
Ashley, Christy
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Attar, Razaz Waheeb
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Aznuriyandi
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
127
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of hospitality marketing & management
23
The journal of brand management : an international journal
23
Business horizons
22
Marketing intelligence & planning
21
The service industries journal
21
Journal of the Academy of Marketing Science
20
Journal of internet commerce
19
Journal of marketing
19
Journal of service management
19
International journal of electronic marketing and retailing : IJEMR
18
Psychology & marketing
18
Service business
18
Technological forecasting & social change : an international journal
18
Cogent business & management
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
International journal of contemporary hospitality management
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of service research : JSR
15
Tourism management : research, policies, practice
15
International journal of electronic customer relationship management : IJECRM
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of service research
13
Services marketing quarterly
13
Journal of electronic commerce research : JECR
12
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ECONIS (ZBW)
105
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1
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
4
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
5
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
6
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
7
Would you try it again? : dual effects of customer mindfulness on service recovery
Martinez, Luisa M.
;
Pacheco, Natália Araújo
;
Ramos, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364668
Saved in:
8
The role of socially rich photos in generating favorable donation behavior on charity websites
Bataoui, Soffien
;
Boch, Emmanuelle
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364672
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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