Building value co-creation with social media marketing, brand trust, and brand loyalty
Year of publication: |
2023
|
---|---|
Authors: | Sohaib, Muhammad ; Han, Heesup |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-11
|
Subject: | Attribution theory | Brand trust | Social media marketing | Brand loyalty | Value co-creation | Fashion brands | China | Markenführung | Brand management | Online-Marketing | Internet marketing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Markentreue | Mode | Fashion | Kundenintegration | Customer integration |
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