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~isPartOf:"Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis"
~isPartOf:"Journal of marketing"
~subject:"Food retailing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Private-label brand"
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Food retailing
Supplier relationship management
Handelsmarke
10
Store brand
10
Consumer behaviour
6
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6
Brand management
4
Markenführung
4
Brand
3
Einzelhandel
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private label
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Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
Journal of marketing
Journal of retailing and consumer services
10
The international review of retail, distribution and consumer research
8
Journal of agricultural & food industrial organization
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Handelsforschung
3
Reihe: Marketing, Handel und Management
3
SpringerLink / Bücher
3
Australasian marketing journal
2
BestMasters
2
Dissertation Series CentER
2
European review of agricultural economics : ERAE
2
Gabler Research
2
Innovatives Markenmanagement
2
Journal of business research : JBR
2
Journal of euromarketing
2
Journal of retailing
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
Omega : the international journal of management science
2
Review of industrial organization : RIO
2
The journal of brand management : an international journal
2
Trademarks, brands, and competitiveness
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Advertising: media, marketing and consumer demands
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
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CESifo Working Paper
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1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Diversity in European marketing : text and cases
1
ERIM report series research in management
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
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ECONIS (ZBW)
5
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Eisenbeiß, Maik
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
3
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
4
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
5
Eigenmarke ist Trumpf : bei Kaiser's Tengelmann prägt das Category Management die strategische Neuausrichtung
Luig, Raimund
- In:
Einkauf : die unterschätzte Macht ; wie ein guter …
,
(pp. 70-88)
.
2008
Persistent link: https://www.econbiz.de/10003727613
Saved in:
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