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~isPartOf:"Electronic commerce research"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Subject
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
279
Virales Marketing
279
Consumer behaviour
161
Konsumentenverhalten
161
Social web
147
Internet marketing
133
Online-Marketing
131
Online retailing
72
Personalization
41
Personalisierung
40
E-commerce
35
Electronic Commerce
35
Data Mining
31
Data mining
31
Advertising effects
26
Customer satisfaction
26
Kundenzufriedenheit
26
Werbewirkung
26
word of mouth
25
Relationship marketing
24
online reviews
22
Hotel industry
21
Hotellerie
21
Online reviews
21
Social media
18
Social network
18
Soziales Netzwerk
18
social media
18
Advertising
17
Dienstleistungsqualität
16
Service quality
16
Werbung
16
user-generated content
16
Social relations
15
Soziale Beziehungen
15
Tourism
15
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Undetermined
135
Free
3
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Article
202
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1
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Article in journal
Aufsatz in Zeitschrift
203
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
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English
203
Author
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Altobello, Suzanne A.
2
Bapna, Ravi
2
Benbasat, Izak
2
Buil, Isabel
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Coker, Kesha K.
2
De Chernatony, Leslie
2
Du, Qianzhou
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Goldsmith, Ronald E.
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Lin, Tom M. Y.
2
Liu, Qihua
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Proserpio, Davide
2
Stepchenkova, Svetlana
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wallace, Elaine
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
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Electronic commerce research
European journal of marketing : EJM
Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
203
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203
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
9
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
10
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
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