//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"E-commerce"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Social Web
Internet marketing
155
Online-Marketing
155
Social web
75
Consumer behaviour
63
Konsumentenverhalten
63
Viral marketing
50
Virales Marketing
50
Online retailing
37
Online-Handel
37
Tourism marketing
30
Tourismusmarketing
30
Social media
29
Search engine
22
Suchmaschine
22
Tourism
22
Tourismus
22
Electronic Commerce
21
Destination management
20
Destinationsmanagement
20
Holiday behaviour
20
Urlaubsverhalten
20
Advertising effects
18
Brand management
18
MarkenfĂ¼hrung
18
Theorie
18
Theory
18
Werbewirkung
18
Auction theory
17
Auktionstheorie
17
Brand image
17
Markenimage
17
Hotel industry
15
Hotellerie
15
Online reviews
15
Website
15
Beziehungsmarketing
14
Relationship marketing
14
Tourism industry
12
more ...
less ...
Online availability
All
Undetermined
68
Free
3
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Language
All
English
86
Author
All
Okumus, Fevzi
4
Bilgihan, Anil
3
Fan, Weiguo
3
Campo, Sara
2
Cheng, Xusen
2
Jiménez-Barreto, Jano
2
Li, Hengyun
2
Martinez, Luis F.
2
Nicolau, Juan Luis
2
Nusair, Khaldoon
2
Rubio Benito, Natalia
2
Taheri, Babak
2
Yu, Chung-En
2
Alzua-Sorzabal, Aurkene
1
Anaya-SĂ¡nchez, Rafael
1
Andreu, Luisa
1
Aranda, Evangelina
1
Avello, Maria
1
Barcelos, Renato HĂ¼bner
1
Barreda, Albert
1
Barreda, Albert A.
1
Benckendorff, Pierre
1
Bertacchini, Francesca
1
Beukeboom, Camiel J.
1
Bigné Alcañiz, J. Enrique
1
Bilotta, Eleonora
1
Bok, Kyoungsoo
1
Bonn, Mark Andrew
1
Bradley, Graham L.
1
Buhalis, Dimitrios
1
CalderĂ³n-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
Chan, Edwin H. W.
1
Chang, Wei-Shiun
1
Chen, Anran
1
Chen, Xi
1
Cheng, Mingming
1
Choi, Youngjoon
1
Chu, Ta-Chung
1
more ...
less ...
Published in...
All
Electronic commerce research
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Tourism management : research, policies, practice
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
133
Journal of retailing and consumer services
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
International journal of advertising : the review of marketing communications
65
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of marketing communications
60
Technological forecasting & social change : an international journal
59
International journal of electronic marketing and retailing : IJEMR
56
Journal of internet commerce
55
International journal of hospitality management
53
Journal of promotion management : innovations in planning and applied research
53
Information systems research : ISR
51
Journal of management information systems : JMIS
51
Cogent business & management
47
Business horizons
46
The journal of product & brand management
45
International journal of technology marketing : IJTMkt
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of strategic marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
International journal of business information systems : IJBIS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Marketing intelligence & planning
34
Journal of travel and tourism marketing
33
International journal of contemporary hospitality management
32
Journal of marketing
32
The journal of brand management : an international journal
32
SpringerLink / BĂ¼cher
31
Journal of electronic commerce research : JECR
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of advertising research
28
Journal of hospitality marketing & management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Springer eBook Collection
28
Journal of marketing management : MM
26
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
4
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
9
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
10
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->