Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Matilde Milanesi, Simone Guercini, Andrea Runfola
| Year of publication: |
2023
|
|---|---|
| Authors: | Milanesi, Matilde ; Guercini, Simone ; Runfola, Andrea |
| Subject: | Digital experience | E-commerce | Gamification | Luxury | Retail | Luxusgüter | Luxury goods | Electronic Commerce | Computerspiel | Video game | Online-Handel | Online retailing | Digitalisierung | Digitization | Einzelhandel | Retail trade |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09529-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418069