Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Year of publication: |
2023
|
---|---|
Authors: | Milanesi, Matilde ; Guercini, Simone ; Runfola, Andrea |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2135-2152
|
Subject: | Digital experience | E-commerce | Gamification | Luxury | Retail | Luxusgüter | Luxury goods | Electronic Commerce | Einzelhandel | Retail trade | Digitalisierung | Digitization | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Computerspiel | Video game |
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