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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Social Web
227
Social web
227
Internet marketing
90
Online-Marketing
90
Consumer behaviour
85
Social media
63
Viral marketing
55
Virales Marketing
55
Tourism
42
Tourismus
41
E-commerce
35
Electronic Commerce
35
Online retailing
35
Online-Handel
35
Holiday behaviour
34
Urlaubsverhalten
34
Brand management
33
Markenführung
33
Beziehungsmarketing
29
Relationship marketing
29
Social network
29
Soziales Netzwerk
29
Tourism marketing
25
Tourismusmarketing
25
Brand image
23
Fashion
23
Markenimage
23
Mode
23
Tourism industry
20
Tourismuswirtschaft
20
Emotion
16
Data Mining
15
Data mining
15
China
14
Destination management
14
Destinationsmanagement
14
Digital platform
14
Hotel industry
13
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95
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Okumus, Fevzi
4
Bilgihan, Anil
3
Filieri, Raffaele
2
Kang, Ju-Young M.
2
Kim, Jiyoung
2
Martinez, Luis F.
2
Nusair, Khaldoon
2
Sparks, Beverley
2
Taheri, Babak
2
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2
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1
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1
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1
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1
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1
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1
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1
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Published in...
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Electronic commerce research
Journal of fashion marketing and management
Tourism management : research, policies, practice
Journal of business research : JBR
234
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Information systems research : ISR
46
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
34
International journal of electronic commerce : IJEC
32
Journal of marketing
32
International journal of hospitality management
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
24
Journal of strategic marketing
24
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ECONIS (ZBW)
95
Showing
1
-
10
of
95
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date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Digital platforms in fashion rental : a business model analysis
Arrigo, Elisa
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012797972
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
7
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
8
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
9
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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