Exploring online consumer reviews of customized apparel products
Year of publication: |
2024
|
---|---|
Authors: | Shin, Eonyou ; Kincade, Doris H. ; Han, Jinhee |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 1, p. 139-160
|
Subject: | E-service quality | Expectation confirmation theory | Mass customization | Virtual try-on technology | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mass Customization | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Bekleidung | Clothing |
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