//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Gottschalk, Sabrina Alexandra"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
2
Online reviews
2
Online-Handel
2
Viral marketing
2
Virales Marketing
2
Bias
1
Biased assimilation
1
Brand image
1
Brand management
1
Branding
1
Electronic word-of-mouth (eWOM)
1
Information behaviour
1
Information overload
1
Informationsverhalten
1
Internet
1
Markenführung
1
Markenimage
1
Measurement instrument
1
Moderated mediation
1
Selective information processing
1
Social integration
1
Soziale Integration
1
Systematischer Fehler
1
Verbal protocols
1
eWOM
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gottschalk, Sabrina Alexandra
Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Spann, Martin
3
Verlegh, Peeter
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Eisend, Martin
2
Fan, Weiguo
2
Flavián Blanco, Carlos
2
Goic, Marcel
2
Grisaffe, Douglas B.
2
Hanssens, Dominique M.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hsieh, Jung-kuei
2
Hsieh, Yi-ching
2
Hudders, Liselot
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Liu, Qihua
2
Lu, Qiang
2
Mafael, Alexander
2
Maillé, Patrick
2
Malthouse, Edward C.
2
Martinez, Luis F.
2
Noort, Guda van
2
more ...
less ...
Published in...
All
Electronic commerce research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Schmalenbach business review : sbr
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
2
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->