Cutting through the online review jungle : investigating selective eWOM processing
Sabrina A. Gottschalk & Alexander Mafael
| Year of publication: |
February 2017
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|---|---|
| Authors: | Gottschalk, Sabrina Alexandra ; Mafael, Alexander |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 37.2017, p. 89-104
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| Subject: | Electronic word-of-mouth (eWOM) | Online reviews | Information overload | Selective information processing | Measurement instrument | Verbal protocols | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658365