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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Mobile Anwendung
16
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Mobilkommunikation
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Hong, Zhao
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Jin, Fei
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Liu, Huan
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Lobschat, Lara
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Pauwels, Koen
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Peng, Chenming
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Electronic commerce research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
10
Journal of business research : JBR
4
Psychology & marketing
3
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
Journal of hospitality and tourism insights
2
Journal of internet commerce
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Asian Academy of Management journal
1
CES working papers
1
Electronic markets : the international journal on networked business
1
Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbook of research on e-business standards and protocols ; Vol. 1
1
Information systems research : ISR
1
Institute of Economic Research working papers
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
International journal of networking and virtual organisations : IJNVO
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal on media management : JMM
1
International review on public and non-profit marketing
1
Journal of consumer behaviour
1
Journal of electronic commerce in organizations : JECO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management analytics
1
Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
3
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
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