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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Virales Marketing
Social Web
155
Social web
155
Consumer behaviour
75
Konsumentenverhalten
75
Internet marketing
68
Online-Marketing
68
E-commerce
36
Electronic Commerce
36
Online retailing
36
Online-Handel
36
Viral marketing
31
Social network
27
Soziales Netzwerk
27
Beziehungsmarketing
25
Relationship marketing
25
Brand management
20
Markenführung
20
social media
18
Internet
15
Confidence
14
Vertrauen
14
Markenimage
12
Social media
10
Social relations
10
Soziale Beziehungen
10
Personalisierung
9
Personalization
9
Website
9
Social commerce
8
Customer integration
7
Data Mining
7
Data mining
7
Facebook
7
Kundenintegration
7
trust
7
Advertising
6
Advertising effects
6
Brand
6
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Article
41
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41
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41
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English
41
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Barakat, Karine Aoun
1
Calderón-Monge, Esther
1
Carneiro, Teresa Cristina Janes
1
Chakraborti, Swapnajit
1
Chen, Anran
1
Chen, Chih-ping
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Xiayu
1
Chu, Xiumin
1
Chung, Jin-young
1
Cowley, Scott
1
Dabbous, Amal
1
Dangi, Hamendra Kumar
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dholakia, Ruby R.
1
Dhun
1
Ding, Zhengping
1
Duan, Jingyi
1
Duffett, Rodney Graeme
1
Fan, Weiguo
1
Ferreira, Caitlin
1
Flanagin, Andrew J.
1
Fu, Dongpu
1
Gaur, Sanjaya Singh
1
Hartsell, Ethan
1
Herjanto, Halimin
1
Herrando, Carolina
1
Hong, Yili
1
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1
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1
Hsieh, Ming-Tsang
1
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1
Islam, Jamid Ul
1
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Electronic commerce research
Journal of internet commerce
Journal of business research : JBR
142
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
44
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
35
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of management information systems : JMIS
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel and tourism marketing
19
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Tourism management perspectives : TMP
15
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
41
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
8
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
Saved in:
9
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
10
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
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