How many likes are good enough? : an evaluation of social media performance
Year of publication: |
2022
|
---|---|
Authors: | Ferreira, Caitlin ; Robertson, Jeandri ; Reyneke, Mignon |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 3, p. 341-363
|
Subject: | Brand attitude | expectation confirmation theory | personal branding | self-image | social media performance | user-generated content | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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