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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Liu, Qihua"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Soziale Beziehungen"
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Advertising effects
Beziehungsmarketing
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Consumer behaviour
2
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2
Information cascades
2
Informationsverhalten
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Liu, Qihua
Schweidel, David A.
4
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Zhang, Liyi
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Albuquerque, Paulo
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Electronic commerce research
Journal of management information systems : JMIS
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1
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The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
2
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
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