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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ofek, Elie"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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