//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Proserpio, Davide"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Viral marketing
3
Virales Marketing
3
online reviews
3
Online retailing
2
Online-Marketing
2
Advertising
1
Advertising planning
1
Consumer behaviour
1
Corporate reputation
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
Gender
1
Geschlecht
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Personalisierung
1
Personalization
1
Public relations
1
Reputation
1
Social Web
1
Social web
1
TripAdvisor
1
Werbeplanung
1
Werbung
1
advertising
1
electronic commerce
1
hotels
1
management responses
1
reputation management
1
word-of-mouth
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Proserpio, Davide
Schweidel, David A.
4
Fan, Weiguo
3
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Tellis, Gerard J.
3
Tirunillai, Seshadri
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Duan, Wenjing
2
Hong, Yili
2
Hosanagar, Kartik
2
Kumar, V.
2
Lambrecht, Anja
2
Liu, Qihua
2
Ludwig, Stephan
2
Mayzlin, Dina
2
Moe, Wendy W.
2
Ofek, Elie
2
Tan, Yong
2
Trusov, Michael
2
Tsao, Wen-Chin
2
Tucker, Catherine
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Albuquerque, Paulo
1
Ameen, Nisreen
1
Averbeck, Joshua M.
1
Bae, Soonyong
1
Ballings, Michel
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bell, David R.
1
Bendle, Neil T.
1
Bezawada, Ram
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of management information systems : JMIS
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing science
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
3
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->