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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social network"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Social network
Viral marketing
246
Virales Marketing
246
Consumer behaviour
140
Konsumentenverhalten
140
Social Web
138
Social web
138
Online-Marketing
121
Online retailing
70
Personalization
39
Personalisierung
38
E-commerce
35
Electronic Commerce
35
Data Mining
30
Data mining
30
word of mouth
25
online reviews
22
Customer satisfaction
21
Hotel industry
21
Hotellerie
21
Kundenzufriedenheit
21
Online reviews
21
Werbewirkung
20
Relationship marketing
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social media
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Advertising
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user-generated content
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Social media
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Tourism
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Werbung
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Fan, Weiguo
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Sparks, Beverley
3
Altobello, Suzanne A.
2
Aral, Sinan
2
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Coker, Kesha K.
2
Du, Qianzhou
2
Duan, Wenjing
2
Hong, Yili
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Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Li, Gang
2
Li, Hengyun
2
Lin, Tom M. Y.
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Liu, Qihua
2
Mayzlin, Dina
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
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Tirunillai, Seshadri
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Tsao, Wen-Chin
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Tucker, Catherine
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Walker, Dylan
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
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Zhang, Liyi
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Adjei, Mavis T.
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Electronic commerce research
Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
107
Journal of retailing and consumer services
88
International journal of hospitality management
63
International journal of internet marketing and advertising : IJIMA
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Information systems research : ISR
37
Journal of hospitality marketing & management
34
Journal of marketing communications
34
International journal of contemporary hospitality management
31
Journal of marketing
26
Psychology & marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
24
Journal of internet commerce
23
International journal of advertising : the quarterly review of marketing communications
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
International journal of advertising : the review of marketing communications
21
European journal of marketing : EJM
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of advertising research
20
The journal of product & brand management
20
Cogent business & management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Marketing letters : a journal of research in marketing
16
SpringerLink / Bücher
16
The journal of services marketing
16
International journal of consumer studies
15
International journal of technology marketing : IJTMkt
14
Journal of retailing
14
Journal of service research : JSR
14
International journal of electronic commerce : IJEC
13
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ECONIS (ZBW)
170
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
9
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
10
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
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