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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Konsumentenverhalten
Online-Handel
Social Web
Viral marketing
246
Virales Marketing
246
Consumer behaviour
140
Social web
138
Internet marketing
122
Online-Marketing
121
Online retailing
70
Personalization
39
Personalisierung
38
E-commerce
35
Electronic Commerce
35
Data Mining
30
Data mining
30
word of mouth
25
online reviews
22
Customer satisfaction
21
Hotel industry
21
Hotellerie
21
Kundenzufriedenheit
21
Online reviews
21
Advertising effects
20
Werbewirkung
20
Relationship marketing
19
social media
18
Advertising
16
user-generated content
16
Social media
15
Tourism
15
Werbung
15
Social network
14
Social relations
14
Soziale Beziehungen
14
Soziales Netzwerk
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Tourismus
14
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219
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219
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Chintagunta, Pradeep K.
3
Fossen, Beth L.
3
Godes, David
3
Li, Hengyun
3
Lin, Tom M. Y.
3
Schweidel, David A.
3
Sparks, Beverley
3
Altobello, Suzanne A.
2
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Coker, Kesha K.
2
Du, Qianzhou
2
Duan, Wenjing
2
Goldsmith, Ronald E.
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Li, Gang
2
Liu, Fangyi
2
Liu, Qihua
2
Mayzlin, Dina
2
Narayan, Vishal
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Park, Sangwon
2
Park, Sungsik
2
Proserpio, Davide
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Shin, Woochoel
2
Stepchenkova, Svetlana
2
Taheri, Babak
2
Tan, Yong
2
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Electronic commerce research
Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
155
Journal of retailing and consumer services
115
International journal of hospitality management
84
International journal of internet marketing and advertising : IJIMA
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Information systems research : ISR
46
Journal of marketing communications
46
Psychology & marketing
43
International journal of contemporary hospitality management
40
Journal of hospitality marketing & management
40
Journal of marketing
32
Journal of travel and tourism marketing
32
Journal of electronic commerce research : JECR
28
Journal of internet commerce
28
The journal of product & brand management
28
The journal of services marketing
28
Cogent business & management
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of advertising : the review of marketing communications
27
European journal of marketing : EJM
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing management : MM
24
Marketing letters : a journal of research in marketing
23
Asia Pacific journal of marketing and logistics
22
International journal of consumer studies
22
Journal of marketing research : JMR
22
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
SpringerLink / Bücher
19
Technological forecasting & social change : an international journal
19
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ECONIS (ZBW)
219
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
4
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
7
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
10
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
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