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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social network"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Beziehungsmarketing
Electronic Commerce
Internet marketing
Internet
Online-Handel
Social network
Viral marketing
146
Virales Marketing
146
Social Web
86
Social web
86
Consumer behaviour
82
Konsumentenverhalten
82
Online-Marketing
75
Online retailing
45
E-commerce
29
word of mouth
25
online reviews
22
Data Mining
18
Data mining
18
Personalisierung
18
Personalization
18
social media
18
user-generated content
16
Werbewirkung
14
Advertising
12
Werbung
12
Social relations
11
Soziale Beziehungen
11
Soziales Netzwerk
11
Customer integration
9
Kundenintegration
9
advertising
9
Digital platform
8
Digitale Plattform
8
Experiment
8
Relationship marketing
8
online word of mouth
8
Film industry
6
Filmwirtschaft
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107
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107
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Fan, Weiguo
3
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Aral, Sinan
2
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Hong, Yili
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Qihua
2
Mayzlin, Dina
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tsao, Wen-Chin
2
Tucker, Catherine
2
Walker, Dylan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameen, Nisreen
1
Ameri, Mina
1
Averbeck, Joshua M.
1
Bae, Soonyong
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bell, David R.
1
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1
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
110
Journal of retailing and consumer services
88
International journal of hospitality management
64
International journal of internet marketing and advertising : IJIMA
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Tourism management : research, policies, practice
42
Information systems research : ISR
40
Journal of hospitality marketing & management
34
Journal of marketing communications
34
International journal of contemporary hospitality management
31
Journal of electronic commerce research : JECR
27
Journal of marketing
26
Psychology & marketing
26
Journal of internet commerce
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of travel and tourism marketing
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
International journal of advertising : the review of marketing communications
21
European journal of marketing : EJM
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of advertising research
20
The journal of product & brand management
20
Cogent business & management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
SpringerLink / Bücher
17
The journal of services marketing
17
Marketing letters : a journal of research in marketing
16
International journal of consumer studies
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
14
Journal of retailing
14
Journal of service research : JSR
14
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ECONIS (ZBW)
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11
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
12
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
13
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
14
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
15
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
16
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
17
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
18
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
19
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
20
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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