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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
146
Virales Marketing
146
Social web
86
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
76
Online-Marketing
75
Online retailing
45
E-commerce
29
Electronic Commerce
29
word of mouth
25
online reviews
22
Data Mining
18
Data mining
18
Personalisierung
18
Personalization
18
social media
18
user-generated content
16
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Social network
11
Social relations
11
Soziale Beziehungen
11
Soziales Netzwerk
11
Customer integration
9
Kundenintegration
9
advertising
9
Digital platform
8
Digitale Plattform
8
Experiment
8
Relationship marketing
8
online word of mouth
8
Film industry
6
Filmwirtschaft
6
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80
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2
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2
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2
Collection of articles of several authors
1
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English
112
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Gopinath, Shyam
4
Fan, Weiguo
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Qihua
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameen, Nisreen
1
Ameri, Mina
1
Anderson, Ashton
1
Aral, Sinan
1
Averbeck, Joshua M.
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Bae, Soonyong
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bartov, Eli
1
Bell, David R.
1
Bendle, Neil T.
1
Benlian, Alexander
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Bhaskaran, Vikram
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
112
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11
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
12
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
13
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
14
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
15
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
16
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
17
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
18
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
19
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
20
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
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