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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
146
Virales Marketing
146
Social web
86
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
76
Online-Marketing
75
Online retailing
45
E-commerce
29
Electronic Commerce
29
word of mouth
25
online reviews
22
Data Mining
18
Data mining
18
Personalisierung
18
Personalization
18
social media
18
user-generated content
16
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Social network
11
Social relations
11
Soziale Beziehungen
11
Soziales Netzwerk
11
Customer integration
9
Kundenintegration
9
advertising
9
Digital platform
8
Digitale Plattform
8
Experiment
8
Relationship marketing
8
online word of mouth
8
Film industry
6
Filmwirtschaft
6
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80
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2
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112
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112
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2
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2
Collection of articles of several authors
1
Sammelwerk
1
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112
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Gopinath, Shyam
4
Fan, Weiguo
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Qihua
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameen, Nisreen
1
Ameri, Mina
1
Anderson, Ashton
1
Aral, Sinan
1
Averbeck, Joshua M.
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Bae, Soonyong
1
Bardhan, Indranil R.
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Bart, Yakov
1
Bartov, Eli
1
Bell, David R.
1
Bendle, Neil T.
1
Benlian, Alexander
1
Bhaskaran, Vikram
1
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
112
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112
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
8
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
9
Situational contingencies in susceptibility of social media to phishing : a temptation and restraint model
Qahri-Saremi, Hamed
;
Turel, Ofir
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 503-540
Persistent link: https://www.econbiz.de/10014302604
Saved in:
10
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
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