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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Viral marketing
146
Virales Marketing
146
Social Web
86
Social web
86
Consumer behaviour
82
Konsumentenverhalten
82
Online-Marketing
75
Online retailing
45
E-commerce
29
Electronic Commerce
29
word of mouth
25
online reviews
22
Data Mining
18
Data mining
18
Personalisierung
18
Personalization
18
social media
18
user-generated content
16
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Social network
11
Social relations
11
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11
Soziales Netzwerk
11
Customer integration
9
Kundenintegration
9
advertising
9
Digital platform
8
Digitale Plattform
8
Experiment
8
Relationship marketing
8
online word of mouth
8
Film industry
6
Filmwirtschaft
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96
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Fan, Weiguo
3
Fossen, Beth L.
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Gopinath, Shyam
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Proserpio, Davide
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Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Hong, Yili
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Hosanagar, Kartik
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Lambrecht, Anja
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Liu, Qihua
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Ofek, Elie
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Tellis, Gerard J.
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Tirunillai, Seshadri
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Tsao, Wen-Chin
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Tucker, Catherine
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Wang, Xin
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Xu, Jingjun
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Zhang, Jie Jennifer
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Zhang, Liyi
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Agarwal, Ritu
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Albuquerque, Paulo
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Ameen, Nisreen
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
97
Journal of retailing and consumer services
87
International journal of hospitality management
63
International journal of internet marketing and advertising : IJIMA
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Tourism management : research, policies, practice
39
Information systems research : ISR
36
Journal of hospitality marketing & management
34
Journal of marketing communications
32
International journal of contemporary hospitality management
31
Psychology & marketing
24
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of travel and tourism marketing
23
Journal of electronic commerce research : JECR
22
Journal of marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
The journal of product & brand management
19
Cogent business & management
18
International journal of advertising : the quarterly review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
The journal of services marketing
16
International journal of consumer studies
15
International journal of technology marketing : IJTMkt
14
International journal of electronic commerce : IJEC
13
Journal of advertising research
13
Journal of retailing
13
Journal of the Academy of Marketing Science
13
Marketing letters : a journal of research in marketing
13
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ECONIS (ZBW)
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
6
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
7
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
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