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~isPartOf:"Electronic commerce research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Electronic Commerce
Internet marketing
110
Online-Marketing
110
Consumer behaviour
57
Konsumentenverhalten
57
Social Web
39
Social web
39
Advertising effects
32
Viral marketing
32
Virales Marketing
32
Werbewirkung
32
Online retailing
31
Online-Handel
31
Werbung
28
E-commerce
23
Internet
14
Beziehungsmarketing
11
Relationship marketing
11
Search engine
11
Suchmaschine
11
Social media
10
Brand management
8
Markenführung
8
Brand image
7
Digital marketing
7
Markenimage
7
Einzelhandel
6
Online advertising
6
Personalization
6
Retail trade
6
Digital goods
5
Digitale Güter
5
Experiment
5
Personalisierung
5
Preismanagement
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Pricing strategy
5
Social media marketing
5
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Sahni, Navdeep S.
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Electronic commerce research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
75
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of management information systems : JMIS
29
Information systems research : ISR
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of internet commerce
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of advertising research
22
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
European journal of operational research : EJOR
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Marketing intelligence & planning
13
Marketing science
13
Journal of current issues and research in advertising
12
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ECONIS (ZBW)
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1
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
4
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
7
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
8
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
9
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
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