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~isPartOf:"Electronic commerce research"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Kundenzufriedenheit
Consumer behaviour
145
Konsumentenverhalten
145
Online retailing
73
Online-Handel
73
E-commerce
54
Electronic Commerce
53
Online-Marketing
36
Social Web
30
Social web
30
Viral marketing
25
Virales Marketing
25
Beziehungsmarketing
16
Relationship marketing
16
Internet
13
Innovation adoption
12
Innovationsakzeptanz
12
Personalization
12
Personalisierung
11
Confidence
10
Data Mining
10
Data mining
10
Preismanagement
10
Pricing strategy
10
Vertrauen
10
Customer satisfaction
9
Website
9
Advertising effects
8
Dienstleistungsqualität
8
Experiment
8
Service quality
8
Werbewirkung
8
Brand management
7
Markenführung
7
Purchase intention
7
Consumer behavior
6
Risk
6
Theorie
6
Theory
6
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Undetermined
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Article
43
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Article in journal
Article
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43
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English
43
Author
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Martinez, Luis F.
3
Liu, Qihua
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Amaro, Ana Cláudia
1
Calderón-Monge, Esther
1
Cardoso, Sofia
1
Chang, Hsin-Cheng
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Cheng, Li-Chen
1
Chien, Jui-lin
1
Chou, Yu-jen
1
Cui, Xuebin
1
Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Du, Yanan
1
Díaz, Estrella
1
Estelami, Hooman
1
Fan, Weiguo
1
Fischer, Thomas
1
Flavián Blanco, Carlos
1
Fu, Dongpu
1
Guo, Haiyan
1
Gurrea Sarasa, Raquel
1
Hartmann, Michael
1
Hoang, Duc
1
Hong, Yili
1
Hsieh, Jung-kuei
1
Hsieh, Ming-Tsang
1
Hsieh, Yi-ching
1
Hua, Zhongsheng
1
Huang, Chi-Lun
1
Huang, Shan
1
Jang, Jae Hun
1
Jiang, Yuanchun
1
Jiang, Zhao
1
Jin, Fei
1
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Electronic commerce research
Journal of retailing and consumer services
439
Journal of business research : JBR
331
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
111
Journal of hospitality marketing & management
108
The journal of services marketing
107
Journal of travel and tourism marketing
103
International journal of contemporary hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
80
Tourism management : research, policies, practice
79
International journal of advertising : the review of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Psychology & marketing
72
Journal of internet commerce
71
Asia Pacific journal of marketing and logistics
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Services marketing quarterly
61
The journal of product & brand management
61
The service industries journal
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of strategic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
European journal of marketing : EJM
48
Service business
48
International journal of consumer studies
47
Journal of the Academy of Marketing Science
46
The journal of brand management : an international journal
45
Journal of service management
43
Marketing intelligence & planning
43
Tourism management perspectives : TMP
43
Journal of marketing
42
The international review of retail, distribution and consumer research
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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ECONIS (ZBW)
43
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1
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
4
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
5
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
6
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
7
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
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