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E-commerce
178
Electronic Commerce
177
Online retailing
131
Online-Handel
131
Consumer behaviour
120
Konsumentenverhalten
120
Social Web
79
Social web
79
Internet marketing
64
Online-Marketing
64
Internet
37
Viral marketing
32
Virales Marketing
32
Beziehungsmarketing
23
China
23
Confidence
23
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23
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23
Vertrauen
23
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21
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21
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318
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Mou, Jian
7
Westland, James Christopher
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Luo, Xin
5
Sugumaran, Vijayan
4
Cohen, Jason F.
3
Du, Rong
3
Hu, Bin
3
Khedmatgozar, Hamid Reza
3
Lai, Fujun
3
Li, Jin
3
Martinez, Luis F.
3
Papagiannidis, Savvas
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Suh, Taewon
3
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2
Brengman, Malaika
2
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2
Cui, Yi
2
Deng, Weiwei
2
Ding, Zhengping
2
Fan, Shaokun
2
Fan, Weiguo
2
Grecos, Christos
2
Guo, Yue
2
Herrmann, Peter
2
Huang, Zhao
2
Jiang, Yuanchun
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Jiménez Martínez, Julio
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Jing, Nan
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Kanellopoulos, Dimitris
2
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2
Liao, Qinyu
2
Lim, Weng Marc
2
Lin, Zhangxi
2
Liu, Qihua
2
Liu, Yanping
2
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2
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Electronic commerce research
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
378
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Information systems research : ISR
323
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
265
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
CESifo working papers
197
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Journal of advertising research
180
International journal of production research
179
European journal of operational research : EJOR
178
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Finance research letters
172
Premier reference source
170
Business horizons
169
Management information systems : mis quarterly
168
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ECONIS (ZBW)
318
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1
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10
of
318
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
4
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
5
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
6
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
9
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
10
ICT infrastructure in firms and online sales
Hagsten, Eva
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2239-2258
Persistent link: https://www.econbiz.de/10014418161
Saved in:
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