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Advertised reference price
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Consumer behaviour
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Source effect of advertised reference price influences on
transaction
value
in online shopping environments
Lo, Shao-kang
;
Chou, Yu-jen
;
Teng, Ching-i
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10010231568
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