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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of management information systems : JMIS"
~person:"Magnusson, Peter"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
International marketing
5
Internationales Marketing
5
Consumer behaviour
2
Export
2
export performance
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Brand
1
Brand image
1
Brand management
1
Cultural identity
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Designation of origin
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Globalisierung
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Kulturelle Identität
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Markenartikel
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Markenführung
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Markenimage
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Marketingmanagement
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Spillover effect
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Target group
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brand transgression
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country of origin
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cross-cultural invariance
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cultural intelligence
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discretionary adaptation
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exporting
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global consumer culture positioning
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global consumption orientation
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international marketing
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Magnusson, Peter
Benbasat, Izak
6
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Fan, Weiguo
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Oh, Wonseok
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Qiu, Liangfei
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Sugumaran, Vijayan
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Alden, Dana
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Duan, Wenjing
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Ghoshal, Abhijeet
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Goh, Kim Huat
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Guo, Xiaoling
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Kumar, V.
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Liao, Qinyu
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Liu, Qihua
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Moody, Gregory D.
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Mou, Jian
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Papagiannidis, Savvas
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Pavlou, Paul A.
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Qiuzhen, Wang
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Xu, Wei
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of management information systems : JMIS
International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
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