The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, and Kristy Reynolds
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Westjohn, Stanford A. ; Arnold, Mark J. ; Magnusson, Peter ; Reynolds, Kristy |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 2, p. 22-39
|
| Subject: | global consumption orientation | global consumer culture positioning | regulatory focus | cross-cultural invariance | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Welt | World | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500430