//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~person:"Magnusson, Peter"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Vertrieb"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
Markenführung
International marketing
5
Internationales Marketing
5
Consumer behaviour
2
Export
2
export performance
2
Brand
1
Brand image
1
Brand management
1
Cultural identity
1
Designation of origin
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
KMU
1
Kulturelle Identität
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Personality psychology
1
Persönlichkeitspsychologie
1
SME
1
Spillover effect
1
Spillover-Effekt
1
Target group
1
Welt
1
World
1
Zielgruppe
1
brand transgression
1
country of origin
1
cross-cultural invariance
1
cultural intelligence
1
discretionary adaptation
1
exporting
1
global consumer culture positioning
1
global consumption orientation
1
international marketing
1
international marketing strategy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Magnusson, Peter
Coulter, Robin A.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Steenkamp, Jan-Benedict E. M.
3
Strizhakova, Yuliya
3
Sugumaran, Vijayan
3
Alden, Dana
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Liao, Qinyu
2
Liu, Qihua
2
Mou, Jian
2
Palmatier, Robert W.
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Price, Linda L.
2
Qiuzhen, Wang
2
Teng, Ching-i
2
Westjohn, Stanford A.
2
Xu, Wei
2
Zhang, Liyi
2
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Altaras, Selin
1
Andrés-Martínez, María-Encarnasción
1
Arce-Urriza, Marta
1
Arnold, Mark J.
1
Arnould, Eric J.
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Bae, Soonyong
1
Bai, Shizhen
1
Balasubramanian, Siva Kumar
1
Bao, Yang
1
Barnes, Stuart
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
International marketing review
2
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->