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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Marketing"
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Online-Marketing
Media usage
11
Mediennutzung
11
Consumer behaviour
6
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6
Internet marketing
4
Advertising effects
3
Online retailing
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Online-Handel
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Han, Eun Kyoung
1
Kim, Sang Chon
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Li, Ting
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Logan, Kelty
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Meshkova, Zornitsa
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Sun, Shaojing
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Wang, Ying
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Electronic commerce research and applications
Journal of marketing communications
Young consumers : insight and ideas for responsible marketers
7
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Forschungspapiere
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of organizational computing and electronic commerce
2
Journal of targeting, measurement and analysis for marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Computational & mathematical organization theory
1
Direct marketing : an international journal
1
Düsseldorf working papers in applied management and economics
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Handbook of media economics ; Volume 1A
1
Harvard Business School Entrepreneurial Management Case
1
Information economics and policy : IEP
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of public sector performance management : IJPSPM
1
International review on public and non-profit marketing
1
Internet advertising : theory and research
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1
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
2
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying
;
Sun, Shaojing
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
Saved in:
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