Antecedents of mobile app usage among smartphone users
Sang Chon Kim, Doyle Yoon and Eun Kyoung Han
| Year of publication: |
December 2016
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|---|---|
| Authors: | Kim, Sang Chon ; Yoon, Doyle ; Han, Eun Kyoung |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 6, p. 653-670
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| Subject: | smartphone apps | technology acceptance | perceived usefulness | perceived ease of use | user review | cost-effectiveness | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Kundenzufriedenheit | Customer satisfaction | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.951065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613227