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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Suchmaschine"
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Suchmaschine
Search engine
13
Internet marketing
11
Online-Marketing
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3
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Electronic commerce research and applications
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
CESifo working papers
16
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
Finance research letters
9
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
13
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13
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1
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
2
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
3
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
4
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
5
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
6
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
7
Inferior search engine's optimal choice : knowledge-sharing service versus search quality
Kim, Kihoon
;
Tse, Edison T.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011349115
Saved in:
8
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
9
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
10
A hybrid communication solution to distributed moving query monitoring systems
Liu, Fuyu
;
Hua, Kien A.
;
Xie, Fei
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 214-226
Persistent link: https://www.econbiz.de/10009562518
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