Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
F. Nottorf
| Year of publication: |
2014
|
|---|---|
| Authors: | Nottorf, Florian |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 1, p. 45-55
|
| Subject: | Display advertising | Retargeting | Paid search advertising | Consumer behavior | Baysian mixture | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Bayes-Statistik | Bayesian inference | Vertriebsweg | Distribution channel | Suchmaschine | Search engine |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348335