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~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Helm, Sabrina"
~subject:"Internet marketing"
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Helm, Sabrina
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina
;
Helm, Sabrina
;
Grötschel, Ann-Kathrin
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 805-820
Persistent link: https://www.econbiz.de/10012419599
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