May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Year of publication: |
2020
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Authors: | Garnefeld, Ina ; Helm, Sabrina ; Grötschel, Ann-Kathrin |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 805-820
|
Subject: | Online review | Incentive | Reciprocity | Psychological costs | Experiments | Virales Marketing | Viral marketing | Anreiz | Incentives | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Experiment | Online-Handel | Online retailing | Leistungsanreiz | Performance incentive |
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