//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Cowan, Kirsten"
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Brand management
2
E-commerce
2
Einzelhandel
2
Markenführung
2
Online retailing
2
Online-Handel
2
Retail trade
2
Virtual reality
2
Virtuelle Realität
2
Beziehungsmarketing
1
Brand evaluations
1
Brand experiences
1
Brand image
1
Co-creation
1
Consumer behaviour
1
Customer integration
1
Internet marketing
1
Involvement
1
Konsumentenverhalten
1
Kundenintegration
1
Markenimage
1
Mental imagery
1
Online-Marketing
1
Perception
1
Presence
1
Relationship marketing
1
Retailing
1
Sensory marketing
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cowan, Kirsten
Alt, Rainer
8
Zimmermann, Hans-Dieter
5
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Kunz, Werner
2
Militzer-Horstmann, Carsta
2
Peng, Ling
2
Verhoef, Peter C.
2
Adler, Jost
1
Aggarwal, Nitin
1
Agudo-Peregrina, Ángel F.
1
Alavi, Sascha
1
Albert, Leslie Jordan
1
Alcañiz, Mariano
1
Amyx, Cinda
1
Anderl, Eva M.
1
Apiradee Wongkitrungrueng
1
Aulkemeier, Fabian
1
Azer, Jaylan
1
Baethge, Catherine
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Bartikowski, Boris
1
Beatty, Sharon E.
1
Behl, Abhishek
1
Bi, Qingqing
1
Bigné Alcañiz, J. Enrique
1
Bonnici, Joseph
1
Bons, Roger W. H.
1
Boonstra, Albert
1
Brennan, Louis
1
Briamonte, Massimiliano Farina
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Bruggen, Gerrit H. van
1
Bucklin, Randolph E.
1
Cai, Ya-Jun
1
Casado-Molina, Ana-María
1
Cases, Anne-Sophie
1
more ...
less ...
Published in...
All
Electronic markets : the international journal on networked business
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
2
A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->