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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Electronic Commerce"
~subject:"Virales Marketing"
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Electronic Commerce
Virales Marketing
Social Web
489
Social web
489
Consumer behaviour
348
Konsumentenverhalten
348
Internet marketing
228
Online-Marketing
228
Welt
209
World
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Alt, Rainer
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Ranaweera, Chatura
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Filieri, Raffaele
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Electronic markets : the international journal on networked business
Journal of business research : JBR
Journal of retailing and consumer services
105
SpringerLink / Bücher
93
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Electronic commerce research
66
Journal of internet commerce
63
International journal of internet marketing and advertising : IJIMA
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Journal of management information systems : JMIS
53
International journal of electronic marketing and retailing : IJEMR
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
International journal of business information systems : IJBIS
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
46
Technological forecasting & social change : an international journal
45
Tourism management : research, policies, practice
45
International journal of hospitality management
44
Journal of electronic commerce research : JECR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing communications
38
International journal of electronic business
36
Journal of marketing
33
Journal of travel and tourism marketing
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Springer eBook Collection
29
Electronic commerce research and applications
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of electronic commerce : IJEC
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of hospitality marketing & management
27
Business horizons
26
CESifo working papers
25
Gabler Edition Wissenschaft
25
International journal of contemporary hospitality management
25
NBER working paper series
25
Premier reference source
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ECONIS (ZBW)
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
10
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
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