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~isPartOf:"Emerald insight"
~isPartOf:"Journal of business research : JBR"
~person:"Hefner, Jennifer L."
~person:"Ko, Eunju"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
24
Konsumentenverhalten
24
Luxury goods
14
Luxusgüter
14
Fashion
11
Mode
11
Brand management
10
Markenführung
10
Brand
6
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6
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Markenimage
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Balance theory
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2
Consumer behavior
2
Customer equity
2
Digital marketing
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International marketing
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Internationales Marketing
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Luxury brand
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Hefner, Jennifer L.
Ko, Eunju
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Aiello, Gaetano
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bartikowski, Boris
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Guzman, Francisco
3
Halkias, Georgios
3
Koll, Oliver
3
Melewar, T. C.
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Paul, Justin
3
Roy, Sanjit
3
Teng, Lefa
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Ahmad, Wasim
2
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
Baker, Thomas L.
2
Balaji, M. S.
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Emerald insight
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
2
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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