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~isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Social web"
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Germany
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Brand management
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Advertising effects
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Dens, Nathalie
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Employer Branding : Arbeitgeber positionieren und präsentieren
International journal of advertising : the review of marketing communications
SpringerLink / Bücher
134
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
39
Springer eBook Collection / Business and Economics
32
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Gabler Edition Wissenschaft
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Springer eBook Collection
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
Asia Pacific journal of marketing and logistics
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
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ECONIS (ZBW)
31
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
9
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
10
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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