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~isPartOf:"Energy economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Welt
2,254
World
2,254
Social Web
595
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595
Oil price
428
Ölpreis
428
Consumer behaviour
368
Greenhouse gas emissions
287
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Laroche, Michel
13
Filieri, Raffaele
9
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Flavián Blanco, Carlos
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Ko, Eunju
6
Casaló, Luis V.
5
Richard, Marie-Odile
5
Seo, Yuri
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Jayawardhena, Chanaka
4
Martínez-López, Francisco J.
4
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Gázquez-Abad, Juan Carlos
3
Harrigan, Paul
3
Kim, Jikyung
3
Lin, Zhibin
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McLean, Graeme J.
3
Papadopoulos, Nicolas G.
3
Ranaweera, Chatura
3
Reijmersdal, Eva A. van
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Septianto, Felix
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Teng, Lefa
3
Wu, Banggang
3
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2
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2
Augusto, Mário Gomes
2
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2
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2
Behl, Abhishek
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Bigné Alcañiz, J. Enrique
2
Chandon, Jean-Louis
2
Chang, Sue Ryung
2
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Technische Universität Braunschweig
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Energy economics
Journal of business research : JBR
SpringerLink / Bücher
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
74
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
63
Journal of travel and tourism marketing
61
The journal of product & brand management
61
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
55
International journal of business information systems : IJBIS
53
International journal of hospitality management
52
International journal of advertising : the review of marketing communications
51
Electronic commerce research
50
Marketing intelligence & planning
49
Cogent business & management
46
The journal of brand management : an international journal
46
Information systems research : ISR
45
Journal of management information systems : JMIS
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Asia Pacific journal of marketing and logistics
41
Journal of hospitality marketing & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of sports marketing & sponsorship
36
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ECONIS (ZBW)
368
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1
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10
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368
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
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