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~isPartOf:"Energy economics"
~isPartOf:"Journal of business research : JBR"
~person:"Tiago, Maria Teresa Borges"
~subject:"Social Web"
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Social Web
Internet marketing
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Tiago, Maria Teresa Borges
Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Ko, Eunju
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Veloutsou, Cleopatra
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Tiago, Flávio Borges
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Bigné Alcañiz, J. Enrique
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Dhir, Amandeep
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Energy economics
Journal of business research : JBR
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1
International journal of hospitality management
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ECONIS (ZBW)
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges
;
Tiago, Flávio Borges
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
Saved in:
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